When Ole Kirk Christiansen founded his workshop in Billund, Denmark in 1932 He produced wooden toys and furniture. The business was not very profitable, and he struggled through the first 30 years. In 1934, he began to concentrate on toys and changed the company’s name to LEGO. It’s a contraction of “leg godt” which is the Danish word for “play well”.

In the 1960s, the company began to expand to other Nordic countries. The company created smaller bricks that were suitable for small hands. It was named DUPLO (after the Latin word duplex, which translates to twofold). This allowed children to create more detailed models.

In the 1970s, Lego began to introduce new features that would help its products distinguish themselves from other toys. They introduced different faces to the miniature figures. This made the minifigures more real and click here to investigate capable of communicating different emotions and facial expressions. The Lego Group also added wheels to its bricks, which opened the possibility of making vehicles and other machines that move.

The company’s next big step came when it introduced dedicated themes — systems within the systems that let customers to create a specific world or scenario. This helped the company make its brand more recognizable and helped them appeal to younger audiences. The company also increased its production by opening factories in South Korea and Malaysia.